20 years of frontline B2B sales. Zero to $30 million. Teams built from scratch. Multinationals closed. I bring every hard-won lesson directly to your business.
I'm Marcus McGrath — based in Ireland, operating globally. Over two decades I've grown a B2B business from nothing to $30 million in annual turnover, doing front-line sales with major multinationals, building teams from scratch, and navigating every challenge that comes with scaling a global operation.
What makes this different: I've personally done everything I advise. When I sit down with your team, I bring real experience — not a methodology borrowed from a textbook. No junior consultants, no slide decks filled with theory. Just direct, honest guidance from someone who's been where you are.
My consulting is grounded in one non-negotiable principle: I have personally done everything I advise. No frameworks borrowed from business school. No strategies untested under pressure. Every recommendation comes from 20 years of frontline B2B sales experience across global markets.
I grew a business from zero to $30 million in annual turnover — doing front-line sales with large multinationals, building teams from scratch, navigating international logistics, structuring trade finance, and managing the full sales funnel at every level.
I work with ambitious B2B companies that want to grow faster, operate smarter, and build processes that actually scale. Engagements are led personally by me — you get the real thing, not a junior consultant with a slide deck.
Grew a B2B business from the ground up, closing large multinational accounts and managing every stage of the operation.
Deep experience across multiple industries, geographies, and organisational sizes — from start-ups to multinationals.
From lead generation and sales management to trade finance, logistics, and marketing — a rare breadth of real expertise.
Each discipline is one I have personally mastered over two decades in competitive global B2B markets. Together they cover the entire growth stack — from finding the right buyer to retaining the right team.
Structured strategies to scale B2B revenue — from architecting your pipeline to closing large multinational accounts. Informed by personally building a business from zero to $30M/year in turnover.
End-to-end sales team leadership — planning, KPIs, cold-call mastery, and closing. I coach the full funnel: prospecting, qualification, objection handling, and conversion. Strong background turning cold leads into signed contracts.
Expert guidance on import, export, customs clearance and international trade compliance. Navigate cross-border complexity with confidence and avoid the costly errors that derail growth.
Use Letters of Credit, trade finance and working capital facilities strategically — to unlock volume purchasing power, drive down unit costs, and fund growth without diluting equity.
Recruit the right sales talent, define what great looks like, and build an accountability culture that keeps high performers engaged — and removes those who aren't delivering results.
Design and implement CRM or ERP systems your entire organisation will actually use. Better visibility, smarter workflows, and data-driven decisions — not expensive software that nobody opens.
Find the right buyers, reach them the right way, and qualify ruthlessly. I'll help your team stop chasing the wrong prospects and invest their time in opportunities that actually convert.
Maximise ROI from B2B exhibitions — from stand design to live prospecting and follow-up strategy. I help businesses identify the right advertising channels and build a presence that generates real pipeline.
I've made the mistakes, learned the lessons, and built systems that work in the real world. Every engagement is practical, direct, and built around your specific situation — not a generic methodology.
Understand where your business truly stands — pipeline health, team structure, systems, and market positioning.
Pinpoint the highest-leverage opportunities: what to fix, what to build, and what to stop doing immediately.
Execute alongside you — practical strategies, not slide decks. Changes you can act on from day one.
Build the systems, team, and processes that sustain growth long after our engagement ends.
Whether you need a focused strategy session or an ongoing advisory partnership, I work directly with you — no middlemen, no junior consultants.
20 years of global B2B sales. Practical, experienced, and personal.
Based in Ireland — operating globally.